How To Simply Track 404 Pages And Redirect Them In Wordpress:

wordpress August 29, 2023

Are you looking for an easy way to find 404 error pages on your WordPress website and redirect them?

404 errors occur when users try to reach a page on your website that no longer exists. These errors create a bad user experience, which can lead to a drop in search engine rankings and lower eCommerce sales.

In this article, we will show you how to easily track 404 pages and redirect them in WordPress.

What Is a 404 Error?

A 404 error is an HTTP status code that shows that the server couldn’t reach the web page you are trying to visit.

This means that if you enter a URL of a web page that does not exist, then you will see a ‘404 Page Not Found’ error.

Now, there are many reasons why the 404 error occurs. It could be because the visitor made a mistake when entering the URL, the page was deleted from the website, or the domain name no longer exists.

Another cause of the 404 error is when a page was moved to another URL but wasn’t properly redirected, resulting in a broken link.

Finally, sometimes server malfunctions can also lead to 404 errors on a WordPress website.

Why Track and Redirect 404 Pages in WordPress?

Now that you know the different causes of 404 errors, let’s take a look at why it’s extremely important for website owners to track 404 errors and fix them.

404 errors are bad for your site’s user experience. If users can’t find the page they are looking for, then they will likely leave your site and go to your competitors.

This means you will lose potential customers and miss an opportunity to convert your visitors into subscribers.

Aside from that, 404 errors have a negative impact on your WordPress SEO rankings. Search engine ranking algorithms often penalize websites when they run into broken links.

Not to mention, these broken pages will cause you to lose valuable backlinks for your website, which results in lower domain authority and a significant drop in Google keyword rankings.

With that being said, let’s take a look at how you can easily track 404 pages and redirect them in WordPress. We will cover two different methods, so feel free to click the links below to jump ahead to your preferred method:

Method 1: Track & Redirect 404 Pages Using AIOSEO (Recommended)

The easiest way to track and fix 404 pages on your WordPress website is by using the All in One SEO plugin for WordPress, which is also known as AIOSEO. It’s the best SEO WordPress plugin that is used by over 3 million professionals.

AIOSEO allows you to easily find pages with broken links and fix them with just a few clicks using its powerful Redirection Manager.

The best thing about AIOSEO is that it helps you set up faster 301 redirects, which helps you improve search engine rankings.

For this tutorial, we will be using the AIOSEO Pro version because it includes the powerful Redirection Manager addon. There is a free version of AIOSEO, but it doesn’t include 404 monitoring or the Redirection Manager.

First, you will need to install and activate the AIOSEO Pro plugin. For more details, please see our step-by-step guide on how to install a WordPress plugin.

Activating Redirects and Enabling 404 Error Logs in AIOSEO

Once the plugin is active, you can go to All in One SEO » Redirects and click the ‘Activate Redirects’ button.

After that, you need to visit the ‘Settings’ tab under Redirects and configure the plugin to keep 404 logs and track pages with broken links.

Simply scroll down to the ‘Logs’ sections and make sure that the ‘404 Logs’ option is enabled. Next, select the time period to record the 404 logs using the dropdown menu. We recommend no longer than one month for optimal server performance.

Once you are done, go ahead and click the ‘Save Changes’ button.

You will now see a ‘404 Logs’ tab in the Redirects section in AIOSEO. When you first enable 404 logs, this page will not have any data because it only starts monitoring 404 pages after you enable the setting.

In time, it will show a list of all the URLs that have a 404 error. You will see how many times someone tried to visit the link in the ‘Hits’ column and the date when it was last visited in the ‘Last Accessed’ column.

Once you have identified the pages with broken links, you can simply redirect them by clicking the ‘Add Redirect’ button. You should redirect the URL to a relevant page on your website.

When you click the button, you will see the option to enter a target URL and select the redirection type from the dropdown menu.

For example, you can move a page permanently by selecting the ‘301 Moved Permanently’ option.

After that, click the ‘Add Redirect’ button, and your broken link will now automatically redirect to the new target URL.

Clearing 404 Error Logs in AIOSEO

With time, the size of your log file can grow and take up a lot of disk space. A lack of WordPress hosting disk space can lead to errors. To make sure that you don’t run into this problem, it’s a best practice to delete and clear 404 error logs.

With AIOSEO, you can easily delete any individual 404 error from your logs by clicking the trash can icon.

You can also bulk delete your 404 logs by going to All in One SEO » Tools and then clicking on the ‘Database Tools’ tab.

Now, just scroll down to the ‘Logs’ section and click the ‘Clear 404 Logs’ button.

Permalink Monitoring in AIOSEO

Aside from tracking 404 errors, the AIOSEO Redirect Manager also comes with permalink monitoring. This means that if you delete a page on your site, or change the URL of any blog post, then AIOSEO will automatically notify you to set up a redirect.

In some cases, AIOSEO can even set up the proper 301 redirects for you without any effort.

Bonus Tip: Set Up Faster 301 Redirects in WordPress With AIOSEO

AIOSEO also allows you to set up faster redirects by going to the ‘Settings’ tab and choosing the ‘Web Server’ redirect method.

This allows you to unlock significant speed improvements when compared to the default WordPress/PHP redirect method.